Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).

This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.

How can you improve your click-through rate?

Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.

#1 Include the highest searched term (the most popular term) in your title and/or description.

For example, if youre bidding on a cluster of keywords surrounding the theme Cheap Web hosting, try to include the term cheap web hosting in both your title AND your description. This will dramatically increase your click-through ratio (and thereby also increase sales).

While this is a fairly well known fact, many ppc marketers don?t do it. But think about it from your searchers? point of view. There is an OVERLOAD of information out there. People are extremely uncomfortable with information overload. It sets up a form of cognitive dissonance or ?searcher discomfort?.

Searchers remove this discomfort by finding a website that matches what theyre searching for. When they see that your title and description has matched their search term, they think, This website has exactly what Im looking for and they eagerly click on your ad.

#2 Use emotionally charged words.

While many website builders are brilliant at creating websites - lets face it, they?re not so hot at selling.

Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).

Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website

Heres where you can leave your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

For example, instead of Sweet why not say Mouth-watering or Sumptuous. Instead of How to start your own Internet business how about Travel the world while running your business from the luxury of your hotel suite.

The options are endless and if you look at most ppc ads - youll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

#3 Include a sense of urgency.

Again - this is one feature that is completely ignored by most pay per click marketers.

With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that theyre going to miss out on something BIG if they dont click on your ad RIGHT NOW.

There are lots of ways you can do this. If youre advertising something thats on sale why not say, Sale ends soon. Or how about Only while supplies last. People absolutely hate to lose out so when you add urgency to your ad, youll be skyrocketing your click-through rate and putting people in a rush to buy.

While these 3 tips will dramatically increase your click through rate, here?s one last tip: make sure you deliver exactly what your ad promised when the user clicks through to your website. You?ve put them in the frame of mind to at least see what you offer ? and now it?s time to deliver.

By giving them exactly what they expect to see, you?ll not only earn their trust and approval, you?ll also send your web sales through the roof!

This post was last modified: 03-03-2007 01:58 AM by Rob.

Excellent post, but it seems to be something you have posted at several sites.. is that possible ?

Also, the last link in your entry seems to be one of those MFA (Made for Adsense) sites popping up all the time. Is that your site ? Have you seen good CTR / eCPM on it despite the generic flavor of the content.. is the traffic organic to it. Im curious because all the sites we manage are pretty much original and unique content, and not MFA... just wondering how MFA is doing these days ?

Rob

Thanks ,but i think he from somewhere copied. Anyway , good info! Thanks !

Hello,

I found a sweet website called "All About ADsense" it seems to have every adsense topic with stategies, planning, And effective tip
Its Worth a look. www.zshopsxp.com/google-s-own-adsense-tips.html

Thank you
Ricko